The client, Sharp Australia, approached for a fresh new style of video for their product. Our creative team collaborated with Sharp to come up with a storyline which started with short teasers. Following the teasers, a longer social ad was released telling shoppers about the difference, and finally a longer story-driven piece with ‘Dave’ and ‘Emma’.
Our team focussed on very specific keywords, established a the start of the planning and creative process of this campaign, keeping us on track throughout the production. The result was a sharp increase in product awareness, improved conversion rates and increased sales, amongst a saturated market of juicing products.