Proud Parents Campaign

A social media campaign aimed at the story of a graduate through the eyes of the parent, rather than the story of the student.

This was a campaign that stood out from others as it focussed on the pride of parents as their child graduates, captured on their Graduation day at the Sydney Town Hall. This mini-campaign fit right into our client’s overall social media strategy as it stayed close to telling stories, albeit from a different perspective: that of the parent.