Life Education (Healthy Harold) has the difficult task of promoting healthy life choices to children in Australia. This campaign revolved around parents and their choices for their children.
During a full day of filming, we captured multiple families talking about their choices. This content was cut down into a variety of topics, including healthy eating, drugs and alcohol and cyber safety. Each video, 15 seconds in length, was promoted on Facebook and Instagram, driving traffic back to their website where educational content is available to help parents and their children with those choices.